Tag Archives: Trends

Generating business interest with Craig Rispin 101

25 Feb

One of the many events i have gone along to was a mentoring event hosted by Craig Rispin, a futurologist i have been following for quite some time.


Why have i been interested in Craig Rispin you might ask? Well some time back, one of his comments was

‘In the future, everyone will be freelancing, you have to start thinking this way’

And the truth is, i have started thinking like a freelancer and all the right things are happening for me work wise especially, all i had to do was start on the IT freelancer path vision and start doing the right things for what i wanted to happen, to happen.

What are you waiting for?


Sounds simple enough? Let me explain

It is not good enough to be a plumber, carpenter or dog groomer in Sydney, Melbourne or Tokyo anymore, you need to be the best and if your not the best, appear to be the best and how do you do this?

One of the avenues you can use is social media for example Linked-in, Facebook ect, there will be other mediums in the future, maybe a few crystal balls too?

Medium of the future?


When someone searches for a service online, and you provide that service, it is good for your business if you are the top of that search list, its called Search engine optimization, sounds simple enough?

As Craig sai…

‘You don’t need a PHD when you have 4000 people following you on Linked-in’

Which is food for thought.

It has long been known that we pretty much make up our minds about someone within seconds, its a gut instinct, we might not be aware of this, but this is what social science indicates.

I have noticed, that rather than reading someone’s CV, you can tell all you need to know by viewing their website, people following them for example, if they publish content, you might see that ‘Barrack Obama’ is a fan and some people think he’s a smart guy?

Do you have any fans?


  • People judge you by your friends, not that they might be aware of it, but we get impressions and hints in slight ways
  • Some of the little hints i received were:
  • To get a first appointment, give people something for free that has nothing to do with what you are selling, it could be an invitation to an event, report, video ect.
  • When people you don’t know request to add you in Linked-in, request to have coffee first to see how you can both might benefit each other

Feture + Benefit


When stating a feature, have a bridge to the benifit of that feature

  1. Feature (export your contacts from Linked-in to Mail chimp)
  2. Bridge (Which is super for you or, Which is great for you)
  3. Benefit (You can target people with specific promotion material with is specific to thieir industry and relevant to their life)
  • Always have something to invite people to, but only invite quality people to
  • Wednesday is the number 1 day people check their emails, so Wednesday is a good day to do your email targeting
  • Monday is the day people most follow the stock markets and business news
  • The marketing world is moving to permission based marketing system

Do you need a marketing campaign?


With freelancing and promoting your business, you could create a campaign for free like this

Campaign example:

  1. Create an Event on Eventbrite for a promotion
  2. You can export your Linked in contacts and import them to a site called ‘Mail chimp
  3. You can target people directly VIA email with mail chimp/Eventbrite feature
  4. You can target Linked-in interest groups
  5. You can target customers with Linked-in ‘Status updates’

Craig said, the pro bono work he has done for charity’s has given him exposure to organizations and people ordinarily he would not have had the opportunity to meet and he has received a substantial growth in business, all from volunteering, there’s no excuse not to volunteer.

, Image

One of the words i learnt that morning was ‘Bespoke’, which of course means

Derived from the verb to bespeak, to “speak for something”, in the specialised meaning “to give order for it to be made”

You have to Innovate 20% of the time

26 Nov

I was watching a video of Craig Rispin last week, he talked about how you have to innovate 20% of the time to stay ahead of the game, to be future proof.

What does that mean to you or i? Well it means we have to try new things, do things differntly, you wont be successful all the time, this is ok, but you will find an idea that will give you a big return and here’s where you bring in the 80/20 rule.

In is a book called ‘The artists way’, Julia Cameron says you have to be prepared to make bad art to make good art, you simply cant just wait to feel inspired, the day you get the perfect paint brushes or that new laptop you always wanted to write the book you want to write.

Julia promotes a form of stream writing called ‘Morning pages’ where you write 3 pages of A4 foolscap of what ever is going through your mind, it’s nothing new, this technique was first discovered by Leonardo Da Vinci, Its about thinking different, here are some steps to think like Mr Da Vinci

Leonardo had many good ideasImage

Morning pages and stream writing are techniques of tuning into your subconscious that many find helpful in their lives.

I once watched an artist sketch his ideas on an old newspaper, with a pen he borrowed, that i feel was innovative, i would never have thought of that, maybe it was intuitive to him or maybe he was resourceful, before long i could see his idea, it was a lesson for me, if you want to do something, just start and your halfway done

80% of the wealth you generate comes from the 20% of you effort, you’ve heard all this before, i know did, somehow in the modern age we live in, it was a rule that didn’t apply these days, i haven’t heard it in a while.

Expressed another way?


Well if you find the 20% of your effort thats giving you the 80% return and you double the effort (the 20%), before long you are getting a return of 160%, it doesnt take a genius to figure this out.

When Craig Rispin worked with Steve Jobs, they set aside Fridays to ask themselves one question.

That one question is…

‘Is there a better way?’


It’s interesting that these guys that were so busy, probably had endless people they had to meet would set one daya week to this, but i guess if you have all the answers maybe your asking the wrong questions

Everyone’s heard the stories of google employees having 20% of their time dedicated to their own side projects.

Blogger and twitter came about as side projects, noone could have though they would have been as popular as they have become, one of the pratical applications of twitter was notifing people of the Calafornian bush fires, technology is being developed to predict these fires through crowdsoursing and social media 

All of a sudden having a side project sounds like a thing you should be doing?

Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, one of the world’s leading creative organizations says his number one innovative company is Apple.

Apple spend 10% a year on research and development of their products, all of it is self funding.

I read a while back the biggest threat to companies was the the fear of failure, or to put it another way, the fear of failing at something new was hampering the success of the companies, it would seem some people are so afraid to be seen as failures, this is why they do not succeed?

The simple fact is, you will fail at some things, but seen in another light, there are no failures, only stepping stones.

I read in a the Smh.com.au an article by Harold Mitchell on the weekend

Inaction is action and inertia is not an option

Where ever talent and innovation goes, innovation, creativity and economic growth are sure to folow

What are the 2 major trends right now in Technology?

  1. Transperancy,
  2. Crowdsourcing

Transperancy is how experiences the information they view online, in the video below Craig demonstrates how a user can view a movie, pause the movie, search for a seafood restaurant, find the nearest one on google maps and call the restaurant to order food.

Never has the consumer been able to search so much data, extract the valuable information and go back to watching a movie, so many difficult, complicated and valuable tasks completed through an interface anybody can use.

With Crowdsourcing, in the video below, Craig gives an example of how end users collaborated to design a hotel in a computer game, half life.

This design was such a success, the hotel was built and then the people that collaborated to design the hotel, including Craig Rispin went to stay in the hotel

Since his input was part of the output, he had an emotional attachment to this hotel.

Wisdom of crowds? This is one of Obama’s crowds


Craig mentioned James Surowiecki and his book ‘The wisdom of crowds’, it encapulates three parts

1, Cognition     

Thinking and information Processing Market judgment, which he argues can be much faster, more reliable, and less subject to political forces than the deliberations of experts or expert committees.

2, Coordination

Coordination of behavior includes optimizing the utilization of a popular bar and not colliding in moving traffic flows. The book is replete with examples from experimental economics, but this section relies more on naturally occurring experiments such as pedestrians optimizing the pavement flow or the extent of crowding in popular restaurants.

He examines how common understanding within a culture allows remarkably accurate judgments about specific reactions of other members of the culture.

3, Cooperation

How groups of people can form networks of trust without a central system controlling their behavior or directly enforcing their compliance. This section is especially pro free market.

People have an emotional attachment to devices/products which is hard to believe.

This innovation didn’t happen by accident, it was planned


Craig Rispin says:

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