Stop competing, start creating

1 Oct

Yesterday, while having a break from Java exercises, I saw a story by Tony Robbins.

Now one of my friends thinks he’s a bit of a charlatan, ok everybody has their opinion, but even a fool i right some times…

If something makes you thing, or re-access your ideas, its not a waste of time.

Tony said:

“If you do what everyone else does, and you do it better than everybody else, you get a tiny competitive advantage.

But if you do something no one else is doing in your space and focus on offering overwhelming value, if you create a blue ocean, you get a gigantic advantage.”

Now, this message really struck home, as its something that has become more and more apparent to me over the years

In the end your art will save you

The IKEA effect: we love whatever we buildiKea

Don’t focus on competing with others, and focus on creating.

  • Add value to what you are doing
  • Enjoy and focus on the process

People get a lot of satisfaction when they create, most just don’t know it as they have never tried, for some people the furniture they put together from Ikea is what they take with them when they move houses.

Dan Ariely gives another example:

Consider cake mixes. Back in the 1940s, when most women worked at home, a company called P. Duff and Sons introduced boxed cake mixes. Housewives had only to add water, stir up the batter in a bowl, pour it into a cake pan, bake it for half an hour, and voilà!

They had a tasty dessert. But surprisingly, these mixes didn’t sell well. The reason had nothing to do with the taste. It had to do with the complexity of the process — but not in the way we usually think about complexity.

Duff discovered that the housewives felt these cakes did not feel like the housewives’ own creations; there was simply too little effort involved to confer a sense of creation and meaningful ownership. So the company took the eggs and milk powder out of the mix.

This time, when the housewives added fresh eggs, oil, and real milk, they felt like they’d participated in the making and were much happier with the end product.

The interesting thing about life on a farm, is that in the end of the day, you can look around and see the difference you made, there is a lot of job satisfaction for people on farms. The sense of making a difference/achievement is incentive to get up early the next day and do more

 

And then I started watching Casey Neistat…

 

You ready to start creating?YouTube-Creator

When I was travelling this year, I discovered an app FilmoraGo to edit videos, so I just started, and by making videos and lots of mistakes, I managed to capture some great experiences to share with others, now I am going to be Vlogging looking for my next role in IT

As punk rockers would say “Just do it”, a shoe company made it their motto too, but I’m sure the punks got there first.

A punk rocker guide to forming a bandband

 

 

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A Billion Dollar Deal and How it Changed Your World…

28 Sep

It started when this book was published
DSMIII

I was flicking though the channels last night, looking for something interesting to watch and I found a documentary about Pharmaceutical companies, a topic which can be sometimes enlightening, it was called Billion Dollar Deals and How They Changed Your World 

The documentary (the first of three in the series) mentioned how a CEO of a Pharmaceutical company said:

I want three things:

  1. I want Research and marketing to work very close.
  2. I want Research and marketing to work very close.
  3. I want Research and marketing to work very close.

The American government, trying to limit prescription drug use published the DSM III book to standardise the definitions of mental illnesses, give guidelines and some tests to guide doctors as to what the correct procedure was with certain illnesses.

Up until this point, many definitions existed, many course of treatments, it wasn’t very specific, maybe people need medication? Maybe they needed someone to talk to? And by trying to limit drug use, by defining the prescription drug use prescription use exploded!

Quite unexpected, but equally fascinating, for me.

How do you sell something no one seems to want?prozac

It started with a book being published offering guidelines, the book was the third edition of the American Psychiatric Association’s Diagnostic and Statistical Manual of Mental Disorders (DSM-III) in 1980 which added 205 new categories, together with standardised tests for many, precipitating an avalanche of drugs – including, most famously Prozac – developed or repurposed to match these new markets.

The tests in DSM III enabled the companies to sell more and moremeasure-it

By including tests in the book that could diagnose people easily, the people that published the book thought they could limit the over use of drugs people were taking, but quite the opposite occurred. The DSM III book was a manual the marketing departments could use to see drugs that before no one wanted to buy.

It was very easy to diagnose people, easy to prescribe the drugs, then very hard to come off of the drugs. In England Antidepressant and anti-anxiety prescriptions now cost the NHS about £60m a year, the second biggest cost after staff.

As natural as chewing gum?PharmInvestigations

One CEO in 1976 wanted medication to be as natural as chewing gum, has gone from dream to near-reality.

 

Its easy to see how DSM III was a hitDSM

He wanted everyone to be on some form of medication, all your friends would be medication, and that would be the new norm and some very clever people realised early on that the DSM III book would made it happen, they had a definition, tests, lots of new customers and tons of work to do selling medication to people that didn’t need any.

Whats interesting is that presentations were conducted with investors in hotels and the state of health care in America was forecasted, and investors said yes.

Quite remarkable, the next episode covers Money

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